New Fitness Pros: You’re Not That Special

New Fitness Pros: You’re Not That Special

How’s that for a harsh article title? I guess I’m a controversy starter. Or an a-hole. Or an honest AF queen. Or all of the above.

Rest assured, this isn’t going to be a jab at fitness professionals. Rather, it’s going to be a challenge for everyone to eat a piece of humble pie. Our industry needs this more than ever.


With its tremendous amount of saturation – from newbie trainers, to young trainers, to entitled trainers, to celebrity trainers, to I-have-not-trained-one-person-but-I-am-a-macro-expert-and-have-an-eBook-out trainers – it’s time to tell everyone they’re not that special.

Ever get a raunchy snapchat picture from a hot chick? Yeah. She sent that to at least twenty other dudes.

You’re not that special. 

Ever write about anti-rotation and anti-extension core stability exercises? Yeah. I’m willing to bet one thousand other strength coaches said the same on their blogs.

You’re not that special.

Ever struck up a conversation with a chick at a bar? Yeah. She also did that with twenty other dudes to get free drinks all night.

You’re not that special.

Hopefully, these analogies hammer home a point: it’s time to stop acting like you’re God’s gift to the world.

And this is what kills me about newbies entering the fitness landscape: the overwhelming sense of entitlement. Entitlement to train professional athletes in their first year of coaching, or entitlement to land a full-time D1 strength coach job with no internship experience, or entitlement to be an A-list fitness blogger after writing just 5 articles

To challenge everyone further, isn’t the process what we all preach?

There’s no overnight solution. There’s no quick fix. There’s no magic pill.

And if you’re new to the industry, I urge you to put in the work like everyone else. Needless to say, this is the most unsexy advice ever, but this field is competitive.

Everyone is getting their Certified Strength and Conditioning Specialist (CSCS), everyone is blogging, everyone is training, and everyone is making infographics.

So what are you going to do to stand out?

Put. In. The. Work.

I, for one, have been coaching for 6 years and blogging for 2, which I feel is some rookie shit. I’m not that special. And it’s funny because the more time I spend in the industry, the less entitled I feel.

I don’t expect shoutouts from Women’s Health, or NFL strength coaches, or to lands jobs with professional soccer clubs and companies like Adidas. Sure, all of these have happened, but only because I have been consistent in my pursuit to spread my message and own my niche. Good old fashioned grit and consistency.

To that end, not once did I see any of this coming. I just kept things moving, whether that was getting out on the pitch to coach the shit out of youth athletes, or training at a commercial gym for 3 years in the trenches, or writing my heart out weekly.

Momentum has kept me afloat, no doubt.

So if you’re new to the industry, I urge you to take action and adopt some tenacity. Keep working. Keep observing. Keep taking action. Keep things moving.

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