Knowledge Is Power: Strength and Conditioning Stuff to Read

Knowledge Is Power: Strength and Conditioning Stuff to Read

This much I know: knowledge is power.

Especially in today’s strength and conditioning climate, it’s critical to stay ahead of the game with continuing education.

And coming from a woman who reads a lot, I still feel behind.

However, I’d argue that I possess some degree of wisdom from my reading adventures.

No matter how often you dive head first into books, studies, and articles, or hang out with PubMed on Saturday nights, if you don’t apply what you read in real life, you’re wasting your time.

Oh, so you’re reading a book about how-to-grow-an-online-training-business-and-make-six-figures-while-sitting-on-the-beach-in-Costa-Rica-and-scratching-your-nuts? That’s adorable. None of this will come intro fruition unless you take actionable steps to get there.

With that said, wisdom = book knowledge applied.

Here are this week’s readings:

The Confidence Code: The Science and Art of Self Assurance – Katty Kay

For women who want to push the envelope and crush life, this book is a must read. The number one limiting factor for women to pursue their dreams is confidence, and this book does an excellent job of outlining ways to hone it.

Building Great Athletes Starts With Character – Carnadi Ford

Do you think the focus of the weight room is to build stronger athletes? Think again.

Here is a teaser from Ford’s article: “My focus needs to be developing boys into men of character through relationship.” Boom.

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – Seth Godin

Before you label all marketers as “satanic” give this a book a go. Marketing, as most of us see it, is not all lies, fraud, and bullshit. Most marketers are clever story tellers who find ways to relate to their consumers. Not always a bad thing.

This is a great book for fitness entrepreneurs looking to grow their business and connect with others in a meaningful way.

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