Egos in the Strength and Conditioning Industry

Egos in the Strength and Conditioning Industry

This much I know: sharing is caring.

Not THAT kind of sharing. Get your mind out of the gutter, will you?

So this post has nothing to do with Hugh Hefner and playmates. Well, maybe.

So here we go. I’m going to dive right into the meat and potatoes of this post: the strength and conditioning industry is competitive, cutthroat, and saturated.

Left and right, there are young, eager strength coaches ready to get started, own their own gym, and start training professional athletes. In the other corner, you have older, experienced strength coaches who chuckle at these newbies’ sense of entitlement, and have nothing to say but, “Good luck out there, kid.”

Whether you’re a rookie or veteran coach, you’re fully immersed in a competitive environment to either make a name for yourself OR keep your business afloat. As a result, you may have some degree of egocentrism. After all, we’re in a saturated industry that is comparable to Wolf on Wall Street…minus the cocaine.

There’s lots of dudes. There’s lots of testosterone. There’s lots of competition. All of these things equal a recipe for egos to reach their apex.

As a female coach, being amidst all this noise is entertaining to say the least. Now I’m not saying we’re the dominant sex but…

Don’t get me wrong, there is a plethora of strength coaches I know and respect who don’t take themselves too seriously and eat a piece of humble pie every single day. All dudes too, so sorry for making gender generalizations. ;-0

But for those strength coaches who can’t check their ego at the door, this post is for you. Instead of turning this into a rant, I want to frame this into a more uplifting and soul enlightening piece that will subdue your ego. But also, allow you to think deeper about your life purpose. Enjoy.

1.) Stop being an asshole.

Seriously. Stop.

Last week, I received an angry text from a colleague of mine who attended the regional National Strength and Conditioning conference. He was sitting in on a talk from a well-known, veteran strength coach.

When asked challenging questions by the audience, the veteran strength coach claimed that he was “above” such questions and stupidity. He also mentioned that the ONLY reason to attend conferences was to network, and NOT learn.

I could go on and on about what my colleague said about this guy, but it would be overkill. Truthfully, I’ve come across many strength coaches who feel continuing education and connecting with others is beneath them.

So what’s the lesson learned here? Well, don’t be an asshole. Duh.

But also, people are far more likely to spread the word about negative experiences than positive ones. So if you’re a dick at a conference people will find out. What good does that do you? Your reputation? Your business?

Yeah, thought so.

2.) Sharing is caring.

Okay, so back to Hugh Hefner and Playboy. In the S&C industry, it’s only going to serve you if you share. This could be clients, ideas, information, programming tips, equipment, or Star Wars light sabers.And not to sound like a new age hipster, but we live in a world of abundance. I know you may feel abundance is a load of crap, but there will always be enough athletes and clients to go around. Last I looked there are a million different sports, positions, ages, people, humans on the planet.

So start seeing the world from a place of abundance, where you already have everything you need. This way, you’re sending out positive vibes instead of being a mopey piece of shit who never has “enough.”

Think about it: we’re here in the universe, spinning around on this planet and everything is so perfectly aligned – the sun, the moon, the stars. It’s actually INSANE.

Why the hell else are we here? To be selfish jerks? Or to give, connect, and share with others?

Mind fuck, I know.

3.) Stay in your own lane.

Honing your niche and expertise is all you need, really. Your ego doesn’t matter if you master your craft and aim to deliver over-the-top service 24/7/365. Maybe the strength and conditioning facility down the street is doing better with getting lacrosse players in the door. No biggie.

Stay in your own lane and keep focusing your energy on what you’re best at. As an example, the folks of Cressey Performance do this so well with their baseball players.


Another thing: don’t be afraid to reach out to others in the industry for their area of expertise. Always, always stay connected and maybe someone will refer out you YOU.

As personal trainer Nardia Norman so beautifully says, “It never ceases to amaze me how many ‘professionals’ in this industry are worried about competition or other people ‘stealing’ their stuff – if you are running a kick ass business, are credible, have built trust and rapport with your key audience then competition doesn’t matter.”


Okay, I’m done. And hopefully your ego is too.

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