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10 Fitness Writing Tips (Spoiler: Don’t Be Boring)

10 Fitness Writing Tips (Spoiler: Don’t Be Boring)

Attention spans are short nowadays.

There are an immense amount of distractions nowadays, and folks can’t focus on one thing for more than 1.2 seconds.

If you’re still reading this article, however, congratulations. You have an awesome attention span.

Or…I’m an awesome intro writer. ;-O

Okay. That brings me to the topic of writing.

Is it a useless pursuit, given the world we live in now?

I mean come ON: there’s an overwhelming amount of content, technologies, SnapChats, live streams, info-graphics, and shenanigans tossed in our face, so why the hell would someone sit down, focus on your article, and read through 1,000 words of it without blinking an eye?

Well, given you’re one hell of a writer, it shouldn’t be a problem for someone to stay tuned into your work.

But…

It’s.

So.

Hard.

To.

Be.

A.

Talented.

Writer.


Still paying attention? Wow. I’m good. ;-O

Look: fitness writing isn’t a cake walk. It certainly has taken me over five years to master this craft. And funny enough, I look back at my articles from 2015 and it seems like I was in 6th grade struggling to write my first paper.

My sentences were choppy, my readability didn’t flow, my adverbs were overwhelming, and my use of “your” instead of “you’re” was downright scary.

Yeah. I sucked.

Alas, over time, I stuck with it and continued to improve. And you can too.

So how do you separate yourself from everyone else in the over-saturated fitness writing landscape? Let’s dive in:

1.) Stop being boring.

A lot of fitness writers are boring.

Everyone’s saying the same crap, no one’s reinventing the wheel, and everyone’s exhausting the same terminology.

In fact, the amount of times I’ve read the words “lumbo-pelvic stability” and “shoulder stability” and “anterior core firing” in the past month have been endless.

Nobody wants to read your stuff, put simply.

A great book to read on this topic is called (surprise) Nobody Wants to Read Your Shit.


Read it. It will help.

2.) Have a personality.

…which segues me to my next writing tip: have a personality.

Taking the conversation back to not reinventing the wheel, it’s impossible to not say the same stuff as everyone else. Which is okay.

There will always be a plethora of things that will never change in terms of fitness, anatomy, biomechanics, technique, and science. I get it.

But if you’re going to write on the same topic every other fitness professional is writing on, have a freaking personality.

You want to coach renegade rows? Have passion behind your voice. You want to write on plank progressions? Reference this dudes’ abs:


Or you want to talk about the benefits of chaos push-ups? Don’t take yourself too seriously and say this:

I don’t know, just some ideas. Do something crazy.

3.) Incorporate photos and videos.

Did you enjoy how I sprinkled in the photo above?

Yeah. Thought so.

To that end, there’s only so much text you can spew out until people stop reading your article.


{ Inserts Megan Fox photo to keep attention span }

And there you have it: pictures and videos separate your paragraphs and make your writing more interesting.

4.) Don’t write a dissertation.

There’s power in brevity.

More often than not, keeping your writing short not only holds the attention of your audience, but also the loyalty.

Readers will come back if they know you write with simplicity, get your point across, drop 1-3 knowledge bombs, and exit stage right.

5.) Content is king.

While I’m on the topic of keeping things short, not much that needs to be said here. This is self explanatory.

Mind blow someone with something offbeat every once in a while.

6.) But readability is more king.

While content is a big piece to the writing pie, I’d argue that readability is just as critical.

Do your sentences flow? Do you stay on topic? Do you utilize smooth transitions?

7.) Change up transition phrases.

Ah, yes. Transitions.

Now I’m not Shakespeare, but transitions keep your reader hooked from one sentence to the next.

Some I use:

– “What’s more is…”
– “Oddly enough…”
-“Funny enough…”
-“To add to the conversation…”
-“More often than not…”
-“Alas…”
-“I’d argue…”
-“Far from being…”
-“To augment…”
-“Expounding further…”

Smooth transitions are a game changer. Use them.

8.) Write in sentence fragments.

It’s funny going from transition phrases to sentence fragments. Contradictory to say the least.

However, it’s okay to write in sentence fragments, especially if you’re a blogger. No one’s grading your work, no one’s meticulously checking for grammatical errors, and no one’s sitting behind their computer screen gasping, “oh snap. That’s a sentence fragment!”

No one cares.

Sentence fragments allow you to showcase your personality and sprinkle in writing variety.

I’m sure you can go back and spot several that I’ve used in this article.

Really.

;-O

9.) Drink espresso before you write.

It works.

10.) Have confidence in your voice.

Find your voice and stick with it.

Do you drop F bombs? Do you reference Game of Thrones? Do you write in metaphors? Do you write in sarcasm?

Your voice matters because that’s how people remember you.

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