I finally understand why celebrities need their privacy.
By no means am I famous, but I’m starting to experience the effects of putting myself out there for the world to see.
For the past 3 years, I’ve blogged consistently, putting out 2-3 articles a week, posting to social media every day, filming videos on the weekends, replying to website emails in 2.5 seconds, writing articles for major publications like Stack.com, and contributing to articles in Shape, Women’s Health, and Livestrong.
Not to blow sunshine up my own ass, but I’ve been a freaking queen when it comes to consistency in the online space.
Truthfully, I love writing. I love creating. I love sharing information. I love using my right brain. I love connecting with others. And funny enough, I feel my blog has been a personal scrapbook for me to document my work in soccer coaching, training, and performance consulting.
To say I live in the moment when I create content is an understatement.
For me, this is all “flow work.” I’m not thinking about getting my car’s oil changed, or the bills that need to be paid, or the 10 missed calls from my boyfriend that need to be returned. To that end, I’m immersed fully in the moment of creation. The past doesn’t matter. The future doesn’t matter. Only the present moment does.
On a side note: to better understand “flow work” and how to experience bliss through your work, I recommend the book Flow: The Psychology of Optimal Experience.
From the outside, however, my passion for blogging may sound like rainbows and butterflies. And most the time it is.
Well, sort of.
I wrote this piece to shed light on some things to be aware of when you start to blog and ramp up your content.
So what can you expect when you’ve been blogging for a while? Here we go:
1.) Everyone knows who you are.
Gone are the days when only my mom reads my shit. Now that I’m 360 articles deep, a lot of people have taken notice. On a good month, I get 8,000 views, over 3,000 emails, and 10 creepy men who slide into my DMs.
It’s tantamount to being a no-name model who walks in the Victoria’s Secret Fashion Show for the first time, and then boom. Everyone knows who she is.
Okay. I’m no Victoria’s Secret model, but hope the analogy (and picture) helped. ;-O
While I could say I’ve been lucky to get the exposure I have, I also could say I credit it to my consistency in putting shit out there.
Certainly, it takes a pair of balls to do so, and I commend any blogger and content creator for doing what they do.
2.) You’ll connect with amazing people.
Increased exposure leads to increased connections with awesome people in your industry.
Not to be a braggart, but I’ve met some studs across the fitness landscape, from strength coaches to physical therapists to sport scientists to soccer trainers across the world. It’s been awesome, and not going to lie, has made me giddy like this:
That reminds me: when strength coach Tony Gentilcore allowed me to guest write for his blog the first time, it went something like this:
Me: Hi Tony, I’ve been a fan of yours for a while and I would love to write for your page. I’ll be sure to include Lord of the Rings references too.
Tony: Hi Erica, I would love to have you write for me. Lord of the Rings references are a plus. Thanks so much.
Me: Thank you for the opportunity. Can’t wait. <— what I really what to say: “Holy fuck thank you, can we like hold hands and skip through a magical enchanted forest now while listening to the Lord of the Rings score?”
Taking the conversation back to increased exposure, I’m grateful for the plethora of connections I’ve made, especially with like-minded people who are passionate about the same things as me.
At any time, I can text Meghan Callaway about pull-up programming. Or I can call up Allison Tenney to talk heart rate monitoring for soccer. Or I can vent to Justin Ochoa about youth early specialization. Or I can ask Jonathan Pietrunti advice on how to deal with stupid people.
It’s refreshing to have colleagues in my corner, who help me to grow professionally and personally.
3.) People will be inspired by you.
Putting my awesome colleagues aside, I’ve met some dope followers as well. You know, just regular people who want to follow a chick in Baltimore, MD.
While I could say it has been humbling, I prefer to say it has been rewarding.
I’m still in awe of how connected the world is becoming – how we can reach so many people in the online space, let alone, inspire them.
We live in amazing times, no doubt.
I’ve been contacted by people from Europe, China, Canada, and South America about soccer training methodology, and how they’ve used my drills to make their players stronger, sharper, faster, more powerful, more creative, and more athletic:
I mean, I wouldn’t consider myself the Holy Grail of soccer and youth fitness training, but I’ve spent plenty of time in the trenches training a variety of players and working with a diverse menu of soccer clubs, that I feel my drill ideas can inspire people to train athletes safely and effectively.
However, there are SO many people similar to myself doing awesome things out there, like Jeremy Frisch, Nancy Newell, Ian Dyer, Justin Ochoa, Dr. Nicole Surdyka, and Dr. Teddy Willsey when it comes to strength training, soccer coaching, performance consulting and physical therapy.
And that’s the beauty of the online world nowadays: quality information at your fingertips.
4.) People will disagree with you.
Okay, now that I’ve shit out rainbows and sparkles, it’s time to get into the not-so-nice component of all this.
Disagreements are inevitable once you’ve been blogging for a while.
There will be trolls. There will be haters. There will be stupid fucking people. Heck, I’m willing to bet there will be orcs.
The solution? Block the trolls. That’s easy.
I remember I had a guy message me that strength training is pointless for soccer players. While I tried to be nice, express my opinion, and teach science 101 again, he was offensive in his prose and failed to meet me with understanding. So I agreed to disagree and blocked him.
But does this mean everyone who disagrees with you goes on your block list?
There have been several times when my fellow colleagues have questioned me on things, which in the end, challenged me to get better as a professional.
So be aware of who is genuinely trying to help you, and who is genuinely trying to destroy you.
5.) You’ll realize you can’t please everyone.
This is no secret: I curse. A lot.
Things I also do:
– reference Lord of the Rings or wizardry.
– reference Tinder.
– reference Game of Thrones.
– write in sentence fragments.
– compare cheat meals to nuclear North Korea.
And you know what? Not everyone will resonate with all of that.
One day, I’ll get a complaint from a parent that I’m saying “shit” and “fuck” too much. While the other day, I’ll get a praise from a parent that me saying “shit” and “fuck” is funny as fuck.
Sorry for saying fuck too much. Except I’m not. ;-O
So in lieu of people’s differing opinions, this bears repeating: you’re not on planet Earth to please everyone.
Learn to accept this truth as a blogger, otherwise it will eat you alive and stall your productivity.
Starting back from the top: I finally understand why celebrities need their privacy.
Oddly enough, I face a weird battle where I love connecting and sharing, being in the public eye, coaching, and teaching.
Yet, I love introverting, hiding, and staying behind the scenes.
I’m grateful to have the best of both of these worlds: one world where I hide behind a computer screen, type away my thoughts, construct metaphors, and activate my right brain, and another world where I coach, socialize, and teach exercise progressions with my left brain.
So for those of you who want to start blogging, whether you’re a coach, trainer, sport scientist or physical therapist, it’s a perfect blend of everything that gives your life texture. Enjoy. <3