I’m not a Star Wars fan, but I figured this title would propel more people to read on, as opposed to “How to Be A Successful Fitness Blogger” or “How to Not Be a Shitty Writer” or “How to Slay the Game in the Online Space.”
Okay. The last one may have warranted attention, but only if I made a Game of Thrones reference.
In case you missed my other posts on writing, you can find them here:
How To Start A Successful Fitness Blog (7 Tips) <— this was a year ago when I wasn’t creative with my titles ;-O
A Peep Into My Writing Process <— Alright, a more innovative title.
How to Be A Great Fitness Writer <—- Never mind.
Uninventive titles aside, the articles provide world class advice and valuable content on how to get better at blogging (unbiased opinion). ;-O
Or, if you’re just starting out, they discuss how to grow a pair of balls and not be a pussy.
You’ll learn how to get comfortable with being uncomfortable, get your momentum going, and gain traction with your readers.
Full disclosure: I’ve been blogging for a little over TWO years, and I’m finally starting to build an audience.
Many of my colleagues in the online space would argue this is a small time frame to blow up. And I would agree.
More often than not, fitness bloggers must write for 4-6 YEARS to call themselves a big deal.
On a bad day, I get as low as 80 page views. But on a good day, I’m getting as many as 900.
I’ve been featured in Women’s Health, Stack.com, Self, Shape.com, Weight Watchers, GetGood via Vitamin Shoppe, TonyGentilcore.com, DeanSomerset.com, and I’ve gotten shout outs from strength coach Meghan Callaway, Johnny Tea, and Justin Ochoa. I’m not name dropping or anything.
And I have 2,151 followers on Instagram, which is about 4.8 million followers behind professional soccer player Alex Morgan, and about 59,000 followers behind Sydney Leroux’s baby boy:
So yeah. Not too shabby.
As much as I want to say I achieved this degree of “success” by taking a red pill from The Matrix, I didn’t.
So how do you become a Jedi Master fitness blogger?
1.) Coach first.
The bloggers who have garnered a loyal audience are the ones who put experience before social media.
Now I’m not saying social media is bad, but it should serve as a complement to your training.
I mean, who would I be if I wrote about performance training for soccer if I never coached athletes in person? Or if I wrote an article on upper body strength for soccer when I hadn’t taught pull ups in real life and seen the results?
Probably an asshole.
It’s critical to add to your experience before shelling out blind advice on topics in our industry. There’s merit in research and referencing peer reviewed studies, but there’s benefit in the “human” component of our jobs.
So get out there. Coach. Then write.
I’ve given this piece of advice over and over, as many have asked how to start writing.
There’s no better way than to get take a risk, fuck up, and fix your mistakes as you go.
No, you won’t be a Stephen King off the bat. And yes, your prose will be choppy at best.
It’s OKAY. I promise, the more you write the better you get.
3.) Use social media.
Now that you have a few articles under your belt, blast them out onto social media.
Why? Well, no one is going to organically go to your page and type in your domain when you’re a newbie. That’s the reality.
It’s best to build awareness by using Facebook, Twitter, LinkedIn, Instagram, SnapChat, and Instagram Live to let people know you just wrote something cool.
What’s more, is social media is great for days when you don’t feel like writing an entire article on your blog.
Maybe you can just tweet that day, or provide a small blurb on Facebook about something in the fitness industry. Whatever it is, you’re letting people know, “Hey, I’m here. Don’t fucking ignore me.”
4.) Realize reading books on writing aren’t the “magic pill.”
In my past posts on blogging, I’ve recommended a plethora of writing books:
All stellar books, no doubt.
However, don’t think that reading a self-help writing book will make you better overnight. The nuggets you acquire from reading these books must be put into action.
So after publishing 249 articles on this site, I’m still making shit happen every day to keep evolving in my craft. Momentum is also key.
It’s probably the least sexy advice I can give, but it’s certainly honest.
Given all that, get out there and take actionable steps to be a Jedi master fitness blogger.